If your business is going to shine in 2016, now’s the time to start looking at your marketing, if you haven’t already. If you have, let’s improve it.
How are you going to stand out? What are the new and improved ways of doing so?
Read this list and find out what your business should be involved in order to evolve in 2016.
1. Get Into a Groove With Marketing Automation
Are you on the marketing automation bandwagon yet? If not, hop on and learn.
Marketing automation software allows you to do exactly what it’s called, automate your marketing. But, when it comes down to it, what does that really mean for you? Less headaches, less stress, more control, more leads, more conversions, and well, more.
Marketing automation gives you the ability to have all your marketing tools in one place and it helps you to manage, nurture, and convert your leads. To put it simply, it allows you to send out email campaigns, manage social media, landing pages, forms, and webinars so that you can capture leads and nurture them. At this point, you’re able to figure out what people are interested in, see what they’re looking at on your website, and send them more information on products or services they’re interested in, so that they can see more of what they want, pushing them further through the sales process.
It allows you to make your website work for you in the ways you’ve been looking for.
2. Yes, Content Will Still be King
People want to know why they should choose you over someone else, and they want to know fast.
Content in any shape whether it’s plain text, a video, an ad, a social media post, or calls to action on your website need to show your customers how you can solve their problems. Most likely, they aren’t actually interested in your products or services themselves, they’re interested in getting their problem, whatever it may be, solved.
For example, let’s say you own solar panel installing company. Your customer’s main problems are that they want to save money on their utility bills. Some may just want to be environmental, but the main pain point will be about how they can save money.
So, what does that mean?
It means that, as a solar company, the messaging in your content needs to show people how you can solve their problem of wanting to save more money. More often than not, there are things that you can dive deeper into when it comes to these problems. For example, with solar, there are Federal, State, and Local incentives that are running out/could expire. This is mostly unknown by prospects and the messaging should reflect that. If you can find something around the problems your prospects are having and turn it into a sense of urgency or selling point, your content becomes that much better.
The point here is that you need to be actively publishing content and it needs to be relevant to the pain points of your customers—otherwise, they won’t pay attention.
3. Mobile, Mobile, Mobile
Is your online presence mobile yet? Earlier this year, Google announced that mobile searches performed on their website have now outgrown desktop searches in 10 countries, including the US.
Before that, they announced that in April mobile websites will start to be ranked higher than those that are not mobile friendly. Even more recently, Google announced that over half of searches worldwide are now mobile.
What we’re saying here is, if Google “says so,” it’s a good idea to “do so.”
4. Watch Out Social Media
In case you haven’t heard, Google is close to unveiling video ads in their search results. With video increasingly successful in the world of marketing, this change is inevitable.
Video ads will outshine plain static ads that are just text and/or images. They’ll be more engaging…meaning more successful.
Video Ads have been around for awhile on social platforms like Facebook and Twitter so “Google isn’t starting a trend, but instead is reinforcing—and possibly legitimizing—a trend that has already accumulated momentum”says Jayson DeMers of Forbes.
Even though Facebook and Twitter have been dominating this area for awhile now, Google has YouTube under it’s belt—enough said, right?
2016 is almost here—if you haven’t thought about how you’re going to up your marketing, start with considering at least one of the items above.
Staying current is what will help boost your marketing. Use the right tools for your business, the ones that will help you reach your customers most effectively. Video ads, for example, may be extremely effective for some businesses but not all.
Before you make a decision on anything, back it with a strategy. Make sure what you’re going to do is worth it and that it’s going to properly target your ideal customers. Let’s make 2016 successful!