Social media has become so widely used by companies and business to attract new clients and customers, so much so that large Facebook itself has recognised this and even put in measures to prevent spam from taking over.
1. Start evaluating
Evaluating what you are doing is a great way to see if the content you’re uploading is in line with the interest of your market. See how the community is engaging if they’re liking or disliking what’s being uploaded. Using this type of information will avoid you making the same mistake over and over again.
2. Increase brand interaction with the community
Social media enables interaction between a business and it’s community. An example of this is posting on the page daily and responding to any comments, complaints of inquiries. Some brands fail to maintain this interaction and can reduce faith between customer and business. Using a Facebook page to deliver your brand’s message in a one-way conversation is a fantastic way to ensure nobody interacts with the page, and ultimately result in your brand’s page never being seen again.
3. Diversify your content
People may be disengaging simply because the content being uploaded is boring. By posting repetitive content constantly people might just get bored and leave for that reason. On Facebook it’s more likely that people are just not engaging anymore rather then people leaving or unliking your page.
Telling people to like your brand on Facebook for a chance to win an iPad might increase the number of fans, but it won’t help build brand loyalty in the long run. How valuable are 5,000 fans when no one’s truly connecting with you? Don’t fall into the ‘quick fix’ trap, because you won’t get anywhere.