A website’s design can set it apart from its competition. However, it can also send clients running. Check out the below tips to make sure you aren’t inadvertently driving away your customers.
Colour is key. A study from Georgia Tech recently concluded that people are more likely to share images featuring red, purple, and pink, while it was determined that green, black, blue, and yellow decreased the rate at which people shared content on the platform. For an easy way to include these sharable colours on your website, consider using coloured font for key messages in your text.
- The importance of images. Well-chosen images, that is. A relevant image which is consistent with your brand will undoubtedly add significance to your words. Data collected by MDG Advertising suggests that content containing compelling images gain 94% more views on average than content without images. Images are also a quick and easy way for your target audience to gather your message.
- Choose a font carefully. Though most small business owners are now aware of the significance of design for their branding efforts, fonts are still a largely neglected area in that field. However, your customers will sense your tone through your typography. Serif fonts are best reserved for print where a classic, elegant feel is desired. San Serif fonts are a neater, modern choice and are the standard for digital and web design. Try to stick to two or less fonts on your site; keep the body text simple and you can add flair with more adventurous type in titles. Don’t forget to experiment before you decide!
- Formatting tips. Now that your colours, images, and fonts are sorted, you’ll need to work on structuring and formatting your content to create a greatly improved user experience. Subheadings which engage readers in only a few words are a good idea – your customers will read this in order to decide whether they should continue reading. Keep the content formatted the same throughout the entire post – ensure the headings, subheadings, and body text are all kept consistent in terms of font and size. This will help your customers navigate through your site and encourages them to keep reading.