Emailing is still one of the most efficient and cost effective methods of marketing, a well planned out email with engaging contact can be a brilliant way of getting peoples attention.
1. Make an entrance
Emails should be designed to be aesthetically pleasing and packed with relevant content that your audience, appearance is a direct reflection of your brand values. Include your logo with every email in order to create trust, familiarity and increase your online presence. Your audience should instantly recognise every email communication you send to them, so it’s best to come up with a consistent style that can easily be tweaked and adapted for future campaigns.
2. Consider mobile
Mobile devices and tablets need to be considered in your email designs should be responsive and render correctly. Most popular email marketing applications include visual testing tools so you can quickly and easily see how your email displays on portable devices.
3. Make a visual impact
Images speak louder than words and more likely to be the first thing a reader looks at. Eye-catching imagery is one of the best ways of supporting your primary message. Draw attention to all of the right places.
With email campaigns you must understand the reader does not want to be bombarded with mixed information, you just want a clear primary message. Break up your content into multiple parts with clear headings. Always use short sentences and paragraphs that help make your email content easier to skim read.