One of the most powerful phrases that any business owner can use is simple: “yes—we can do that!”
Why is saying “yes” such a big deal?
Because these days, it seems that most people, business owners and others, look for every excuse to say no. Rather than looking for paths to success, too many individuals and businesses focus on the reasons that something can’t be done. As the old saying goes, “where there’s a will, there’s a way.” Many people today seem to have lost the will to overcome challenges.
This reality offers a valuable opportunity to you, as a contractor or small business owner. Whether you realize it or not, your clients are desperately looking for service providers who specialize in saying yes. Your clients have enough on their plates—the last thing they need to hear from their contractor is a list of excuses for why something can’t be done. What they want to hear is “yes—we’ll get it done!”
What can you do to eliminate the phrase “we can’t do that” from your vocabulary? Below are two specific suggestions.
1) Create a culture of problem-solving. Oftentimes, the difference between success and failure comes down to your mindset. If you can train your team to think positively and to always look for solutions, you give yourself the best chance to succeed—and therefore, the opportunity to tell a client “yes, we’ll get it done!”
2) Build a network of service providers. From time to time, your clients will make requests that you simply cannot meet. But if you’ve built a strong network, chances are you know someone who can get the job done. Instead of telling your client “no,” you can tell him “that’s outside our area of expertise, but let me connect you with my good friend Joe—he’ll get the job done!” Make a habit of this, and over time your clients will come to depend on you as someone who always has the solution for their challenge.
Focus on always finding a way to meet the needs of your customers—and you’ll never have trouble bringing in new business!