While newspapers are an avenue of the past, I just tried something this winter that has shook up my business. I ran the “I Hate Mild Weather” ad in the local weekly newspapers. This ad was from the Service Roundtable and it works. It looks different from all the other typical ads and the picture draws attention.
The months of February and March have been the best I can remember in the last 10 years, maybe more. We have sold lots of furnaces, heat pumps all from this ad. I have people stop me on the street now and ask why I hate this great spring weather.
The ad is different and it draws attention. Most other contractors around are slow and scrambling for work.
Thanks goes to Matt and the Roundtable.