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Tec Daddy’s Service Technician Survival School on DVD 12-easy payments plan

Discs 1 & 2 shipped immediately, then one disc per month for 11 months.

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Tec Daddy’s Service Technician Survival School on DVD  single-payment plan

Receive all 13 discs in one single shipment

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The Power of Positive Pricing

Free 30-day membership to Service Roundtable with purchase.

$49.95 $6.95 Add To Cart

Over-The-Top HVAC Sales on audio CD

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Quantifying Quality for HVAC Sales on audio CD

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Slacker’s Guide To HVAC Sales on audio CD

$199.00 $11.95 Add To Cart

HVAC Sales Mini Combo Pack:

Includes both “Over-The-Top HVAC Sales” and “Quantifying Quality” CD’s

59.90 $6.95 Add To Cart

HVAC Sales Full Combo Pack:

Includes “Over-The-Top HVAC Sales,” “Quantifying Quality,” and “Slacker’s Guide”

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The Step-by-Step Formula for Dealing with Negative Reviews

It’s no secret that online reviews can make or break a company. A 2010 American Express study of Australian consumers found that 40% always or often use online reviews to assess a company’s customer service, and that customers were more influenced by negative than positive feedback. With more and more people turning to the internet for information before selecting a particular service, it is vital that your company receives lots of positive reviews. But what do you do when you get a negative one?

Negative reviews, and how you respond to them, can be even more important than positive reviews for consumers who are deciding whether or not to use your service. Follow this step-by-step formula to effectively deal with negative feedback:


  1. Take a deep breath and stay calm

It’s easy to get worked up by negative reviews, especially when they are (in your opinion) unjustified. However, responding with anything other than a calm, polite message will appear unprofessional. Remember, prospective customers will usually side with the reviewer rather than the business.


  1. Read the site rules

Most review sites prohibit swearing and personal attacks, but some rules aren’t so obvious. For instance, some review sites don’t allow writing in all caps or links in responses. If your negative review breaches any of these rules you might be able to have the review removed from the site.


  1. Research the incident

Go back through your log-books and determine firstly that the customer actually was using your service. Also note who was involved and what exactly happened.


  1. Contact the reviewer privately

It is a good idea to first contact the customer privately, as it avoids having a lengthy conversation in public which could draw more attention to the negative feedback. Acknowledge their complaint, thank them for their feedback, apologise for the lack of 5-star service, and consider how you can make it up to them. Perhaps you can offer a partial refund. If the customer is satisfied with your apology, they might even remove their negative review.


  1. Respond publicly

If the customer’s negative review still stands, you will need to construct a public response. If you have spoken to the customer and resolved the issue, make sure to mention this in your response. If the customer is still unhappy, repeat the message you sent privately. Thank them for their response and apologise.


  1. Encourage positive reviews

The best way to draw attention away from negative reviews is to offset them with positive ones. Keep up the customer service and remind your happy customers of how they can leave a review for you.

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